McDonald’s Vietnam opened its fourth store in Hanoi

McDonald’s Vietnam officially opened its fourth restaurant in Dong Da district, Hanoi on August 8, 2019.

on August 08,2019 02:39 PM

McDonald’s Vietnam opened its fourth store in Hanoi

Following the success of the previous three restaurants, the opening of this fourth restaurant in Hanoi marked a new step of the gastronomic brand in the widening strategy in the northern market.

The new restaurant is called McDonald’s Thai Ha has a prime location that situated inside Viet Tower on the intersection of Thai Ha and Chua Boc streets. This is the gateway area to enter the center of Hanoi, and near many schools, residential areas and entertainment venues of Dong Da district. Share with the press, representatives of McDonald's expect that this would bring back a good revenue for the company in the coming times.

McDonald’s is a fast-food restaurant chain famous for Western-flavored dishes including Big Mac Burger with an unchanged recipe for more than 50 years, delicious fries and crispy fried chicken. In addition, each of their ‘Happy Meal’ meals targeted at children is sold with complimentary toys or children's books. Quick drinks and coffees are also available under its drink brand of McCafé.

 McDonald’s Vietnam opened its fourth store in Hanoi

Besides, McDonald’s is also proud to be a brand that is at the forefront of applying technology to improve service quality and customer care. The EOTF - Experience of the Future is one of the strategic directions that McDonald’s is trying to bring to global customers in the future. As a special feature, EOTF is not only about technological standards but also quality standards for people and services, which account for 35 per cent of the standards.

Sharing at the opening ceremony, Mr. Nguyen Huy Thinh - General Manager of McDonald's Vietnam said: “In order to integrate more with the purchasing habits of Vietnamese consumers, McDonald's focuses on our menu localization strategy. We offer meals at preferential prices, tailored to customer needs, and make differences in our service. The application of new technologies in services such as ordering on interactive screens (Self-ordering Kiosk), McDonald's hunting apps etc. are promising to bring new interesting experiences to our customers.”

On the occasion of the opening ceremony, McDonald’s Thai Ha will offer an attractive promotion of ‘Buy 1 get 1’ for Burger Big Mac, applied for customers who purchase the cakes directly at the food store. The promotion is applied from 8 to 18 August, 2019.

McDonald’s is the world's largest chain of fast food restaurants that presents in more than 120 countries globally with over 37,000 stores, serving over 70 million customers a day. About 85 per cent of McDonald's food stores in the worldwide are owned and operated by local entrepreneurs.

McDonald’s Thai Ha
​1st floor, Viet Tower Building, No 1 Thai Ha Street., Dong Da Dist., Hanoi


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