TAG : Italian wine

  • Italian wine on show

    Italian wine on show

    The Italian Trade Agency (ITA), with support from the Embassy of Italy in Vietnam and the Consulate General of Italy in Ho Chi Minh City, is organizing “Borsa Vini Italiani 2018” in Hanoi from November 28 to 30.

    Thirty-one wineries from 12 regions in Italy are showcasing their wines in the city. Winemakers from northern Italy are from Piedmont, Lombardy, Veneto, Friuli-Venezia Giulia, and Emilia Romagna, while those from central Italy are from Tuscany and Marche and those from the south are from Campania, Apulia, Calabria, Sicily and Sardinia. Of the 31, eleven are special wineries from the south. All are introducing excellent wines that are quite new in the international market.

    Occupying a large space at the Food - Hotel- Hanoi (FHH2018) exhibition at the I.C.E National Exhibition Centre, 91 Tran Hung Dao Street, the Italian wine booths are always crowded. Visitors have the chance to taste wine, discuss potential cooperation, and attend seminars on food and wine pairing.

    “We plan to launch more wine trade fairs to introduce our ‘national beverage’ to Vietnamese consumers,” said Mr. Paolo Lemma, Trade Commissioner at ITA in Vietnam.  “I also believe that, with extremely competitive prices, Italian wines will soon become familiar among local people.”

    He also shared his personal experience in pairing Vietnamese food with Italian wine. “Having a glass of red wine while eating ‘pho bo’ (noodle soup with beef) is outstanding,” he said. “Italian wine helps support the digestion process, and at the same time helps raise the strong taste of a hot bowl of noodle soup.” Mr. Paolo expects white wine to become more popular in the country, since “the Vietnamese habit of eating vegetables, fish and seafood rather than meat as well as the hot weather will make white wine the best pairing,” he said.

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